The health and wellness market is a booming industry. People are buying health products such as targeted vitamins and minerals and wellness services such as massage and acupuncture so as to ensure physical wholeness and overall good health. The motivation comes from the improved knowledge that the modern man has about his body and environment.

The public has obtained access to health education and promotion through various media, and as a result, there is a rapid transformation on how we have looked at health and wellness these last 30-40 years. A few decades ago, the house-call doctor who had a strong educational background but an equally strong intuitive knowledge went the way of the dodo, to be replaced by institutionalized “Big Health” that has proven over the years to be faceless, uncompassionate, and ridiculously expensive.

In the meantime, we as a people have been exposed to theories of health and wellness from the Far East and our own ancient times, and we’ve come to recognize that perhaps there’s more to staying healthy than popping pills and getting broken bones set.
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